Animation Institute - About Us
THE ESSEL GROUP
Essel Group,founded in 1976, is among India's most prominent business houses with a diverse portfolio of assets in areas like Media, Technology, Packaging, Infrastructure, Education, Precious Metals, and Healthy Lifestyle & Wellness. Essel Group operates several brands like Zee Network, Dish TV, DNA, Fun Republic, E-City, Asian Sky Shop and Essel World to name a few.
Zee NetworksZee Network is India's largest Media conglomerate with a presence in Broadcasting, Content Production, Cable TV, Movies, and Music. It is India's first and largest vertically integrated media and entertainment company with its operations spread across many countries worldwide including India, USA, UK / Europe, Africa, Caribbean, Canada, Australia, Middle East and many South Asian countries.
BRANDS'Zee' is a household name and one of the most popular entertainment brands in India. In the year 1999, 'Zee' was voted the ninth most popular brand by India's leading marketing publication 'A&M'. For over a decade, the Zee brand has been synonymous with quality TV entertainment for viewers. Many of our brands have national appeal while others are leaders in regional markets. It is our keen understanding of cultures and local ethos that allows us to anticipate viewer's needs and delight them.
We broadcast a bouquet of channels spread across genres such as general entertainment, movies, news and music in languages such as Hindi, English, Marathi, Bangla, Punjabi, and Gujarati.
Some of the Zee brands include:
Zee TV: India's pioneering Hindi General Entertainment Channel, Zee TV showcases super-hit offerings in every genre -fiction, celebrity shows, comedy shows, game shows, reality shows etc.
Zee Cinema: India's number one Hindi movie channel, Zee Cinema boasts the largest library of over 3,000 Hindi movies in the Indian Satellite TV industry.
Zee News: Zee News - the Hindi news channel - has won the highest popularity in the Hindi heartland of India, strengthening its 'Sabse Pehle' Image.
Zing: Dial M for Music on this channel. This ever-young channel just got a new look.
Zee English: Currently having the best English language programming in India, Zee English is gaining popularity with the urban and young audiences.
Zee Marathi: With a finger on the pulse of Maharashtra, Alpha Marathi is the No. 1 Marathi language channel.
Zee Punjabi: Vibrant and youthful, traditional yet modern, it has created a revolution in Punjabi entertainment.
Zee Bangla: Dedicated to creating an ambiance of complete 'Bengaliyana', it's a favorite with viewers and advertisers.
Zee Gujarati: Wholesome family infotainment channel, bringing alive the rich heritage of Gujarat.
Trendz: A 24-hour premium fashion and style channel targeting the fashion conscious Indian consumer.
ETC: India's No. 1 Music channel. Pursuing its ever-growing quest to provide the best content to viewers, etc has constantly strived to provide wholesome family entertainment.
The channel added a show on astrology which has become very popular and successful. To increase interactivity with the viewers, The channel has added Road Shows and SMS services. Films and Indi Pop music still remains the heart of the channel and constitutes 95% of the programming.
To know more log on to http://esselgroup.com/